Project

Concepting an idea and designing the proof of concept to win the next seed round for a VC-backed new start-up

Type

Opportunity Identification / Product Definition / Detail Design / User testing / Design Validation

Context

Working as an Interaction Designer (4 months)

Phase 1: Opportunity Identification + Product Definition
Phase 2: Product Validation
Phase 3: Brand

Castle (a.k.a. 'House Dad')

Partnering with a growth incubator to design a groundbreaking concept, we nurtured the birth of "Castle" within a startup ethos. In its nascent brainstorming stages, we conceptualized "House Dad" as a singular solution for all home repair, maintenance, and planning needs, offering expert on-demand assistance and quality-assured service. With the client’s product team, we led the way to create a strategy, product, design and delivery structure to bring the product and business to market.